Reader Profiles

This is a reader profile. These are used to assess who reads a magazine so the institution can seen where the majority of the target audience lies. For example, it identifies percentages of gender that read the magazine. This shows that the target audience is more focused on males. It also shows an age group and how much they might spread the news spoken in the magazine (circulation), so one magazine will be shown to nearly 41 thousand people. When considering my magazine, I should think In depth of age groups and their demographic region.

Although, the reader profiles go even deeper than just who buys it. It also goes into detail about what people who buy the magazine tend to purchase. For example, here it sat about how many of the readership buys DVDs, footwear, how many use the internet and details about what people like. All this information would have been gained from a survey given to the audience or to focus groups.

When I am making my magzine, it might be something to consider including. This would require me to design a survey, host another focus group and find out what people like or dislike.

This is important as it decides what content goes into a magazine. For example, if a lot of the audience like DVDs, then there will be advertisments put into the magazine to reflect this. Without this understanding of the target audience, the magazine could feature all the wrong content focused to the wrong audience, therefore losing appeal.