Demographics
Demographics are statistics and characteristics of
population, normally referring to such things as what class people are, whether
they work and where they “fit into society” so to speak. There are different classes, with the lower
classes being out of work or on low paid jobs, and high classes being paid a
good wage and have a high up job, generally in a position of power.
The importance of demographics for my music magazine is
quite high. The demographics allow me to identify target audience which in turn
allows me to choose content in the magazine. For example, the higher classes
will have more money to spend, giving me the chance to have a higher price tag
on the magazine. But also, as higher classes can afford more, the
advertisements would contain more expensive products as it is targeted at them.
This is a demographics table. It tells us what puts us in
each social grade. As we can see the middle class are professionals and the
lowest class have the lowest form of work or are getting money from other
sources, such as being on dole.
I will be targeting my magazine at people within the D and E
range, to make it affordable for people and because that is where my target
audience is most likely to be due to genre.
No comments:
Post a Comment